About me
I'm Itai Bracha, a Senior Product Designer with over 5 years of experience.
I'm passionate about creating products
that customers love to use.
I'm all about diving into tricky customer issues with a mix of insightful research.
I absolutely love teaming up with businesses that believe design has the power to change the world!
• Fast learner
• Communication & Collaboration
• Adaptability & Flexibility
• Problem-Solving & Critical Thinking
• Creativity & Innovation
Experience
Solarwinds • Netanya, Israel
Sr. Product Designer
Oct 2024 - Present
• Led the overall design strategy, design system development, roadmap planning, and execution.
• Owned the design of a flagship GenAI project (AI/ML) for ITSM.
• Guided design of multiple high-impact features through design sprints, flow mapping, UJM (User Journey Mapping), UI/UX, prototyping, and animation, directly increasing user engagement.
• Played a key role in scaling and maintaining the design system, implementing components for consistency and efficiency across products, and ensuring seamless updates.
Solarwinds • Netanya, Israel
Product Designer
Aug 2022 - Oct 2024
• Collaborated with engineers, PM, Content Strategy, and Product Marketing to design and ship Virtual Agent and Runbooks, which unlocked $1.4M growth on YOY.
• Led design of numerous features through UX research, design sprints, flows,
UJM, UI, Prototyping, and animations.
• Serving as expert on Figma and providing guidance to fellow designers when needed.
• Presented Figma to engineering team of over 50+ members, ensuring comprehensive understanding of Figma from an engineering perspective.
Jul 2021 - Aug 2022
Product Designer
AgroScout • Misgav, North, Israel
• Led design system, executed designs.
• Designed ownership of Drone Flight App and Dashboard.
• Led design of numerous features through user & UX research, design sprints, flows,
UJM, UI, Prototyping, and animations.
• Performed usability tests, shared designs with customers, and conducted A/B testing.
• Analyzed by Heap usage patterns from app and dashboard data.
• Led transition to Figma from Sketch, serving as company's Figma expert.
Jul 2020 - Jun 2021
UI/UX Designer
Adif • Magshimim, Central, Israel
• Led design, planning, and executed designs.
• Designed new conference platform for Insurance Agents, unlocking $0.6M profit in the first year.
• Collaborated with engineers, PM, and Product Marketing to design and ship Features.
• Led design of numerous features through user & UX research, design sprints, flows,
UJM, UI, Prototyping, and animations.
• Led design of animation videos on after effect.
Nov 2018 - Jun 2021
UI/UX Designer
Freelancer • Online, Israel
• Design strategy, design system.
• Working closely with clients, developers, and other stakeholders to ensure the
successful implementation of UI/UX designs.
• Led design of web and mobile apps from scratch, catering to seed startups and large companies. Conducted user & UX research, design sprints, flows, UJM, UI, Prototyping,
and animations.
• Being flexible and open to change, especially when it comes to accommodating client
preferences or adjusting to project requirements.
• Efficiently managing workload & prioritizing tasks to deliver on time and within budget.
• Grew my freelance business from $3k to $15k annually.